Executive Summary

The York Region District School Board supports the use of advertising to inform, educate and consult with members of the public to create awareness of education programs, services, issues, events and community activities of specific interest or benefit to York Region students and families.

The Board Advertising policy addresses the use of advertising to inform and educate the public and create awareness of education programs, services, issues, events and community activities.

On this page:

• Policy #202.0, Board Advertising

What has Changed?

Major changes to the document: No major changes.

Reason for review: Four-year cyclical review.

Who is affected by these changes and what is the impact on current practice?

Implementation timelines: Immediate upon Board approval.

Lead Superintendent(s)/Subject Matter Expert(s): Senior Manager, Corporate Communications.

Stakeholder Groups with Responsibilities under this Policy

• The Board of Trustees

• The Director of Education

• Corporate Communications

• Supervisors / Principals

Relationship to Board Priorities

Public awareness of school programs and activities is key to parent, family and community engagement, which supports student learning. Because advertising is an expensive investment, great care is needed to ensure its judicious use, consistent with the responsible stewardship of Board resources.

Timelines and Next Steps

This policy was scheduled for second review at the September 12, 2023 Policy and By-Law Standing Committee meeting.

Providing Feedback

Questions about this policy and/or procedure should be raised with your principal, manager or supervisor. If additional clarification is required, principals, managers and supervisors may contact the lead superintendent and/or subject matter expert through Trustee Services.

In accordance with Board Policy #285.0, Board Policies, Procedures and Supporting Documents, the Board welcomes all comments and suggestions on Board policy.

Input is an important component of the review process. If you feel a policy and/or procedure needs to be revised, feedback may be submitted through the school council or by submitting the on-line form. In your response please;

• outline clearly the specific section(s) of the policy and/or procedure in which you are not comfortable,

• suggest specific alternate wording to reflect your position, and

• identify the reason(s) for your concern(s).

Specific recommendations or questions about the review process should be submitted using the on- line form or sent to the Assistant Manager, Corporate Policy via email at policy.committee@yrdsb.ca, or via telephone at 905-727-0022 extension 2570 or in hard copy at The Education Centre – Aurora.

Legislative Context

Education Act

Related Documents

Communications

It is the expectation of the York Region District School Board that all employees, students and persons invited to or visiting Board property, or partaking/volunteering in Board or school-sponsored events and activities, will respect the policies and procedures of the Board.